Boxing Marketing Arm (BMA)


Mission & Objectives

Boxing Marketing Arm SA (BMA) is based in Lausanne, Switzerland, and is AIBA’s exclusive marketing agency that promotes and sells rights for all AIBA products.

The mission of BMA is to achieve sustained success through carefully designed marketing strategies that maximize growth and broaden the appeal of the sport of boxing worldwide

The objectives of BMA are:

  • To increase the commercial value
  • To exploit the marketing potential
  • To leverage and activate sponsorship

For all AIBA competition formats:



BMA’s core competencies are:

  • Marketing unique, high quality and authentic boxing events
  • Offering premium TV & Event production services
  • Providing consistent service to broadcasters
  • Securing key partnerships for core services such as media and sponsorship rights sales
  • Managing sponsorship rights delivery
  • Creating valuable and realistic business models that leverages AIBA and its National Federation
  • Promoting the sport of boxing at all levels from grassroots to pro boxing



Interested in becoming a sponsor?

Sponsorship opportunities available for:

  • APB Title Sponsorship
  • WSB Season VII
  • AOB Events


Contact us at:

Boxing Marketing Arm (BMA)

Media & Marketing:  International Boxing Association (AIBA)

Maison du Sport International
Avenue de Rhodanie 54
CH-1007 Lausanne, Switzerland

Tel:  +41 21 321 27 77