In 2020 the Tokyo Olympic Games will celebrate the 60th Anniversary of Muhammad Ali’s gold medal in the 1960 Games in Rome. AIBA signed the sponsorship agreement with DBI Innovations, a company who has created a unique concept to give back to the Olympic world and sport enthusiasts what Olympism gave to its greatest champion. The new 2019 ME-WE perfume collection was made in association with AIBA. 

ME-WE, the shortest poem ever written, was composed by Ali. When his audience requested he give them a poem at a 1975 Harvard lecture. 

AIBA will get a percentage of the Muhammad Ali products worldwide sales. 

«We are excited to sign an agreement with DBI Innovations», said AIBA Executive Director Tom Virgets. «Muhammad Ali is a well-known athlete, the greatest boxer of the XX century, Olympic champion. We are excited to be linked with him. This is a wonderful opportunity for us to work with DBI Innovations».