Singapore, August 25th 2010 - AIBA has signed an agreement with Total Sports Asia (TSA), Asia's leading integrated sports marketing agency, for the distribution of its flagship Olympic boxing events worldwide. These rights include television, broadband and mobile rights.
TSA will offer the AIBA World Championships 2011, which be held in Baku, Azerbaijan next year, with coverage from the semi-finals and finals. Other events on the AIBA calendar are the President's Cup, the European Elite Championship and the continental Olympic qualifying events.
Speaking at a press conference in Singapore today which also coincides with the final day of the Youth Olympics Boxing competition, TSA Group CEO, Marcus Luer said, "TSA has been involved in the distribution of boxing rights for a considerable number of years and a huge plus point for Olympic boxing is that it has transparency because of the open scoring system. This means fans can really appreciate watching the sport be it a home or at the ring side as there's plenty of action in the quest to find a true champion in each weight category."
AIBA President Ching-Kuo stressed the increasing appeal of Olympic boxing: "We are seeing record numbers of boxers in all our major tournaments and recent improvements to the competition format, rules and scoring system are making AIBA tournaments an even more appealing television proposition. Thanks to this new agreement with Total Sports Asia, I am confident that we can reach an even bigger audience."
"With the new World Series Boxing, an AIBA property, being heavily promoted around the globe ahead of its debut in November this year, AIBA boxers will become household names. Since AIBA is the world governing body for boxing recognized by the International Olympic Committee, this will also add a new dimension to Olympic boxing," Wu concluded.
About the International Boxing Association (AIBA)
The International Boxing Association (AIBA) is a non-profit making international organization, which was founded under the name Fédération Internationale de Boxe Amateur (FIBA) in 1920. In 1946 a new start was given with the launch of AIBA to replace the dissolved FIBA and now, more than 60 years later, AIBA counts 195 member federations. AIBA is the world governing body for boxing recognized by the International Olympic Committee (IOC) and its mission is to govern the sport of boxing in all its forms, working for the benefit of the sport and all its participants, to help boxing realise its potential within the Olympic Movement and the international sporting arena. For more information please visit www.aiba.org.
About Total Sports Asia:
Total Sports Asia (TSA) is Asia's leading independent sports marketing agency and content distributor with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Bangkok, Beijing, Tokyo, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. We represent major international rights in Asia and worldwide including US Open Tennis, BWF Super Series (Badminton), PSA Pro Tour (Squash), French League and the current EURO/WORLD CUP Winner Spain. TSA is recognized as Asia's specialist in personalized sports & entertainment solutions. For more information please visit www.totalsportsasia.com and www.totalsports.tv
Contact Information:
Total Sports Asia
Jasmime K. Darshan
Marketing Communications Manager
Total Sports Asia, Malaysia
Tel:+603 7660 9661
AIBA
Paul O'Neil
AIBA/WSB PR and Communications Director
Office: +41 21 321 27 79
Mobile: +41 79 794 4496
E-mail: