LONDON (January 23, 2017) – IMG, a global leader in sports, events, media and fashion, today announced that it has reached an agreement with the International Boxing Association (AIBA) for the sale and distribution of the worldwide broadcast rights for its events in 2017, including its flagship World Championships.
The deal will see IMG distribute more than 30 hours of live content from the AIBA Men’s World Championships in Hamburg, Germany next September, while it will also sell rights to the AIBA Continental Championships and the World Series of Boxing.
The agreement is an extension of IMG’s existing relationship with AIBA, which helped AIBA distributed the global rights to the APB/WSB Olympic Qualification Tournament in July.
Kristian Hysen, Vice President and Head of Boxing, IMG Media, said: “We are delighted to be working with AIBA again and expanding our boxing portfolio with these properties. With 280 fighters from 80 countries competing at the World Championships, the Continental Championships being hosted across four different continents, and the World Series of Boxing producing over 100 hours of content, all three events have become an attractive proposition to broadcasters and fight channels on a global scale.”
Dr Ching-Kuo Wu, President, AIBA said: “We are very satisfied with the agreement, which will ensure that AIBA competitions will reach a worldwide audience. We are working hand-in-hand with all our partners from production to delivery to ensure the spectator experience provides the best possible boxing spectacle for our fans.”
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.